Tuesday, February 18, 2020

Training and Development Essay Example | Topics and Well Written Essays - 1500 words

Training and Development - Essay Example It contributes greatly in the future of any business concerning with its performance as well as its productivity. This paper highlights the challenges of identifying training needs and importance of clear and measurable objectives. Moreover this paper also entails the role of adult learning principles in time of planning implementation strategies and the impact of workplace environment on the transfer of training. The Challenges of Identifying Training Needs In this essay, it is clear that the related case studies i.e. ‘Developing a training package at Westcan’ and ‘Meeting organisational politics’ demonstrated certain challenges related with identifying the training needs. The challenges of identifying training needs of related the cases are as follows: Lack of Training Packages As per the case studies, the one of the major challenges related with identifying the training needs can be attributed with the lack of training packages. In relation to the case ‘Developing a training package at Westcan,’ it has been identified that although the managers were enthusiastic about the training but due to the lack of adequate funds with Westcan Hydraulics, it was not possible for to offer training to the managers. Correspondingly, it can be argued that without adequate funds, it is quite difficult to identify and assess the training needs (Blanchard & Thacker, 2007). ... Hence, such inability of top level managers can be considered as another challenge in the course of assessing the training needs (Blanchard & Thacker, 2007). Decision Makers In the case of ‘Meeting organisational politics,’ it can found that an John a professional working in the department of training proposed for interpersonal skill program for the section manager to develop interpersonal relationship but no one in the organisation take a vast decision for this program. Hence, lack of decision making initiatives also serves as a serious challenge for the assessing the training needs (Delahaye, 2011). Support of Management The most important challenge of identifying training needs can be associated with the degree of support from the management. Without proper support from the management, it is relatively difficult to identify the training needs. Similarly, the analysis of the case ‘Meeting organisational politics,’ it was found that when John asked the mana gement about the development programs in interpersonal relations for the section manager, the assistant director was reluctant to support the program which acted as a barrier for undertaking proper training need assessment (Delahaye, 2011). The Importance of Clear and Measurable Objectives It has been ascertained from the analysis of the case i.e. ‘A training experience’ that clear and measurable objective of the training and development objectives is essential requirement attaining favourable outcome. It has been identified that clear and measurable training and development objectives facilitates organisation to design its training program in the most influential manner (Clifford & Thorpe, 2007). Reduces Training and Recruitment Costs Another importance of clear and measurable

Monday, February 3, 2020

Evaluate and Recommend Advertising Media Options Essay

Evaluate and Recommend Advertising Media Options - Essay Example The assignment will also include advantages and disadvantages of different advertising media options. Identification of target market for the product, ideal communication media, and suggestions for marketing will also be included in the assignment. There are certain advantages and disadvantages of using different advertisement media options. Every option offers some advantages and disadvantages both. The table below will include pros and cons of using four advertisement media options like television, billboard, internet, and sponsorships. The organization under discussion is a fast moving consumer goods company that has been in the market for many years. The company has recently launched its anti germ hand washing product. The aim of the product launch is to cater to the needs of health cautious people, and therefore health safety will constitute a major theme in the marketing communication of the company. The main target market for this anti germ or anti bacterial hand wash is young children and teenagers. Parents and older people are also a major target market for the product. The target audience for this hand wash is health cautious people who want to make sure that they are germ free. This is why younger generation and middle aged men and women are the main target market. Also old people are also careful about their health and this is why they are also identified as a major target market for the product. Young women, who are mainly concerned for their skin beauty, are excluded from the target market for this product. The first advantage of using television is wider reach of the media because many people across the region watch television. The second advantage is the ease with which local audience can be targeted (Pleshette, 2012). The third advantage is attractiveness of the media. The fourth advantage is the ease with which effectiveness of the media can be measured. The fifth advantage is catering to different sets of target